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What it costs, before you have to ask

Three retainers. Priced by how much of the problem we take on, not by counting deliverables nobody checks. Every one of them ends when you want it to end.

Clients invoiced in India pay in rupees. Everywhere else is billed in US dollars. These are two prices rather than one price converted, so neither of them moves when the exchange rate does.

Foundation

One channel, done properly.

₹8,000$100per month

  • Technical fixes on your site, done not just listed
  • Keyword and search demand research for your market
  • 2 articles a month, written for questions buyers actually ask
  • A monthly report you can read without us on the call

Three month minimum, then month to month.

Scale

Every channel pulling in the same direction.

₹25,000$300per month

  • Everything in Growth, plus social and conversion rate work
  • Separate plans per market rather than one plan translated
  • 8 articles a month and a distribution plan for them
  • A live dashboard, so you are not waiting for month end

Three month minimum, then month to month.

Prices are per month and exclude taxes where they apply. Ad budget is separate and is paid from your own account.

True of all three, so it is said once

Three months, then month to month

Search work shows nothing useful in four weeks, so a one month trial would set us both up to fail. After the third month you can leave with thirty days notice. There is no annual lock-in.

You own every account

Google Ads, Analytics, Search Console and any tool we set up stay in your name. If you leave, you keep the history. Agencies that hold the accounts are holding them for a reason.

A named person, not a queue

You get the name and the direct line of whoever is doing the work. Questions do not go into a ticket system to be answered by someone who has never seen your account.

Reported against the point of it

Reports open with enquiries and what caused them, not with a list of tasks completed. If a month went badly the report says so and says what we are changing.

Side by side

The differences that actually decide it for most people. If none of these are your problem, tell us what is and we will say which plan fits or that none of them do.

Plans compared by audience, channels, content, reporting and who you deal with.
FeatureFoundation₹8,000$100 per monthGrowth (recommended)₹15,000$200 per monthScale₹25,000$300 per month
Who it is forA single business in one market that needs to be found.Businesses selling across several cities or several countries.
Channel focusSEO or Google Ads. You pick one, we do that one well.Search, paid, social, content and conversion work
Content2 articles a month8 articles a month
ReportingMonthly reportMonthly report, a call, and a live dashboard
ContactEmail supportDedicated strategist

What the price does not cover

Three things people assume are included. Better to read them here than find out in month two.

Ad spend

What you pay Google or Meta is separate and goes from your own account, straight to them. We never mark it up or route it through us, because rolling media spend into a management fee is how the margin gets hidden.

A guarantee on rankings

Nobody controls Google, so a guarantee is either meaningless or it is being met with search terms nobody uses. Anyone selling you one is telling you something about themselves.

Web design and development

We stopped offering it. We will tell your developer exactly what needs changing and check it once it is done, but we are not going to rebuild your site.

Not sure any of these fit? Tell us what you are trying to sell and to whom, and we will say which plan suits or that none of them do.

Before you pick one.

A few things worth knowing before we start.

Ask us a question

If you have never done search work before, Foundation. It is enough to find out whether your market can be won before you spend more. If you already run ads and they are underperforming, Growth, because the fix is usually that the ads and the site are promising different things. Scale only makes sense once you are selling in more than one city or country, otherwise you are paying for coordination you do not need.

Find out what your search demand is actually worth.

Send us your website and we will come back with what is working, what is broken, and the searches you are currently missing. No charge and no obligation to work with us afterwards.

A useful place to start

Your website. Your goals.
An honest conversation.

Bring
Your website and what you want it to do better.
Ask
Which channels make sense for your business.