X for industries that still argue in public
X remains genuinely useful in a narrowing set of industries. We will tell you plainly if yours is not one of them.
Give each piece of content a role in the wider conversation.
- Audience insight
- Useful content
- Conversation
A consistent message, shaped for each channel.
Is X still worth using for business?
It depends heavily on sector. Technology, finance, media, politics and developer audiences remain active. Many consumer and local businesses have found their audience has largely moved elsewhere. Reach and advertiser confidence have both been volatile since the platform changed ownership.
We treat it as a channel to evaluate rather than assume. If your audience is not there, a retainer to post into an empty room helps nobody.
What works when it does work
Being a real voice rather than a brand account. Replies, opinions and useful commentary outperform scheduled promotional posts by a wide margin on this platform specifically.
The platform is X, though many people still say Twitter and search for it that way. We use both in content for exactly that reason.