Facebook marketing and advertising in one plan
Facebook still has the largest and most detailed audience targeting available, and the widest age range of any major platform.
Give each piece of content a role in the wider conversation.
- Audience insight
- Useful content
- Conversation
A consistent message, shaped for each channel.
Does Facebook advertising still work?
Yes, though it works differently since privacy changes reduced tracking accuracy. Broad targeting with strong creative now often outperforms narrow interest stacking, because the algorithm finds buyers better than manual targeting does when given room.
What changed most is measurement. Conversion tracking needs server-side setup to be reliable, and reported results will differ from your own analytics. Understanding that gap matters more than arguing about which number is right.
Creative is the targeting now
With broad audiences, your creative decides who engages. The first three seconds of a video and the first line of copy do more targeting work than any interest selection. We test creative continuously rather than setting and forgetting.
Ads, mostly. Organic Facebook reach for business pages is very low, often under five percent of followers. Organic is worth maintaining for credibility when someone checks you out, but it is not a distribution channel any more.