Digital marketing in Dubai
Dubai is an unusually competitive market for its size, because a large number of businesses compete for the same expatriate and corporate audiences. Search runs predominantly in English, which means we can serve this market properly without translation. Free zone and mainland businesses often need quite different positioning in search.
Campaigns managed from Jaipur, with calls arranged around your timezone.
English is the working language
Business search in Dubai runs overwhelmingly in English, which makes it a market we can serve properly rather than one where we would be guessing at translation quality. Arabic matters for some consumer categories, particularly those serving the local Emirati population, and hardly at all for B2B and expatriate-facing businesses.
Free zone or mainland changes the pitch
It affects who you can legally sell to and how you should present yourself. A free zone company serving international clients needs quite different positioning from a mainland company serving the local market, and search content should reflect that rather than blurring the two.
Competitive but transient
Dubai is more competitive than its population suggests, because so many businesses target the same relatively small pool of corporate and expatriate buyers. The population also turns over quickly, which means brand recognition decays faster here than in more settled markets and consistent visibility matters more than one strong campaign.
Find out what your search demand is actually worth.
Send us your website and we will come back with what is working, what is broken, and the searches you are currently missing. No charge and no obligation to work with us afterwards.
A useful place to start
Your website. Your goals.
An honest conversation.
- Bring
- Your website and what you want it to do better.
- Ask
- Which channels make sense for your business.
- info@ubwebs.com
- Call
- +91 9414272326